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Chino Grand Opening
* Chino Grand Opening
The Challenge
Opening a new grocery store means earning the attention of an entire community.
For Northgate González Market’s Chino grand opening, we needed to reach both English- and Spanish-speaking audiences while appealing to shoppers with different needs, from those looking for fresh ingredients to those seeking prepared meals.
The Idea
Rather than relying on a single message, our hyper-personalized campaign spoke to segmented audiences through both language and shopping behavior. Messaging was tailored across paid search, display, audio, radio, and out-of-home placements to meet shoppers where they were and speak to what mattered most to them.
My Role
✦ Created English and Spanish campaign copy across digital and traditional media
✦ Developed messaging tailored to multiple audience segments
✦ Wrote copy for display ads, paid search, radio, and out-of-home creative
Results
✦ Generated over 2 million display impressions with a high CTR that exceeded campaign benchmarks
✦ Paid search generated 134,000 impressions and drove more than 10,000 attributed store visits
✦ Spotify audio delivered over 2 million streamed impressions